Advertising, At Work, Logo & Typography, News, Video

Our latest commercial for UNICEF + Making off & sketches.

Unicef Logo

Around 3 month ago TBWA Brussels ask us to provide a work for UNICEF.

We got free hand on the design and also a big input into the storytelling.

Here we going to share a bit more about the creative process and how we managed the art direction and design.

For this video we first really wanted to keep the design really simple and based on a very restrictive color code.

For that we almost first started by create a color code to fix the art direction.



One of the first design we actually did for this campaign.

Here you can see the color code we used for UNICEF’s video.

We also used really simple shape for create a bigger graphic impact and have

a quicker understanding of each actions.



Design Kit Unicef by olivier dressen Hero

We also wanted to use as simple shape we can and basically started to create a full

world based on these simple code and restrictions.

On the other hand, we love 3D and we love the mix in between these two techniques

(2D and 3D animation) so that’s why we introduce these 2 techniques together,

for give more depth into this project.

We are actually crazy about Andrew Kramer’s product so we bought the latest plugin

Element from video copilot and had alot of fun playing around and mixing

both 2D and 3D objects.

3D Ice Cream olivier dressen Hero

Capture d’écran 2013-01-18 à 20.25.253D War plane for Unicef's animation by Olivier Dressen Hero

Capture d’écran 2013-01-18 à 21.11.10

At the end of the process we used element to mixing the 3D with the 2D element.

We use the advantage of the 3D for be able to turn around the different objects which is

impossible in 2D because you have to draw every single frames…


Here a perfect example of the interest of using 3D with all these pencil and sketch  book..

We also love typography, so we had a good use of font we like on this commercial,

anyway we still focused on keep it simple.

Test of Typography

Here some of our really really early research 😉

… and finally the result

In short, typography work.

For the special FX parts we also used real video footages than we mixed on top of the video.

We love to put real life to our animation, for that, it’s an old trick we like to use 🙂

Special FX for UNICEF

UNICEF Hero Olivier Dressen Smoke FXFrameExplosion

We used a simple grading and handmade animated texture for the final aspect of the video,

We love old movies and handwriting, these sensitive impressions keep us warm and also

remind us our old time with some pencil, scissor and a bucket of glue !!!

sketch with pencil

For the camera and editing, we try to have as many creative and

surprising transition we could, we really wanted to surprise the audience

by good visual ideas and concept, the camera also have a important role

in the storytelling.

The camera is always in movement and try to give to the universe

as many depth as it can be in a 2D versus 3D world.

Unicef Campaign hero olivier dressen

Unicef olivier dressen heroe

Finally this is a bunch of final frames, hope this making off help

you to have a better understanding of what’s the work as director,

graphic designer and motion designer in this industry !!


If you want to take part to this action, or know better about it go to

UNICEF‘s website for more informations.

(29) Comments

  1. Hurrah, that’s what I was seeking for, what a material!

    existing here at this website, thanks admin of this site.

  2. Hmm is anyone else encountering problems with the images on this blog loading?
    I’m trying to figure out if its a problem on my end
    or if it’s the blog. Any feed-back would be greatly appreciated.

  3. Hi there, after reading this awesome paragraph i am as well
    cheerful to share my knowledge here with friends.

  4. Hi, this weekend is fastidious in favor of me, since this point in time i am reading this wonderful educational paragraph
    here at my home.

  5. My brother recommended I would possibly like this
    blog. He was once totally right. This put up actually
    made my day. You cann’t believe simply how much time I
    had spent for this information! Thank you!

  6. I’ve read some excellent stuff here. Certainly price bookmarking for revisiting.
    I wonder how so much effort you set to make such a great informative
    web site.

  7. Asking questions are actually nice thing if you are not understanding
    anything completely, however this post offers pleasant understanding yet.

  8. Fascinating blog! Is your theme custom made or did you download it from somewhere?

    A design like yours with a few simple tweeks would really make my blog stand out.
    Please let me know where you got your theme. Kudos

  9. Hi there! This post couldn’t be written much better!
    Looking through this article reminds me of my previous roommate!
    He always kept talking about this. I will send this information to him.
    Fairly certain he’ll have a very good read. I appreciate you
    for sharing!

  10. Post writing is also a excitement, if you be familiar
    with after that you can write otherwise it is difficult to write.

  11. Hello it’s me, I am also visiting this site on a regular basis,
    this website is in fact fastidious and the visitors are in fact sharing good thoughts.

  12. It’s wonderful that you are getting ideas from this paragraph as well as from our discussion made at this

  13. I have been browsing on-line more than 3 hours
    today, but I never found any fascinating article like yours.
    It’s pretty price enough for me. In my opinion, if all web owners and bloggers made excellent content
    material as you did, the internet will probably be
    a lot more helpful than ever before.

  14. There’s certainly a great deal to find out about this topic.
    I like all the points you made.

  15. Hey! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?

  16. What’s up, just wanted to say, I enjoyed this post. It was funny.
    Keep on posting!

  17. Great post. I was checking continuously this
    blog and I’m impressed! Extremely useful info specifically the last part :
    ) I care for such information a lot. I was looking for this particular information for a long time.
    Thank you and best of luck.

  18. When I originally commented I clicked the “Notify me when new comments are added”
    checkbox and now each time a comment is added I get several emails with the same comment.
    Is there any way you can remove me from that service?
    Thank you!

  19. Excellent beat ! I would like to apprentice while you amend your site, how can i subscribe for a weblog web site?
    The account aided me a acceptable deal. I had been tiny bit familiar of this your broadcast provided brilliant transparent idea

  20. I could not resist commenting. Well written!

  21. Howdy! This post couldn’t be written any better! Reading through this
    post reminds me of my good old room mate! He always kept talking about this.
    I will forward this page to him. Fairly certain he will have a good read.
    Thanks for sharing!

  22. Heya i am for the first time here. I found this board and I find It really useful & it helped me out
    a lot. I hope to give something back and
    help others like you helped me.

  23. Excellent way of telling, and good article to take facts concerning my
    presentation topic, which i am going to present in university.

  24. It’s actually a great and useful piece of information. I am glad that
    you simply shared this useful information with us. Please keep us up to date like this.
    Thank you for sharing.

  25. Magnificent beat ! I wish to apprentice while you
    amend your website, how can i subscribe for a blog web site?
    The account aided me a acceptable deal. I had been tiny bit acquainted of
    this your broadcast offered bright clear concept

  26. I have been exploring for a little for any high-quality articles
    or blog posts in this kind of house . Exploring in Yahoo I at last stumbled upon this web site.
    Studying this info So i am glad to exhibit that I have a very good uncanny feeling I discovered just what
    I needed. I most undoubtedly will make sure to don?t put out of your mind this website and give it a glance regularly.

  27. I don’t really do much about that…
    Sorry 🙂

  28. Hello! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no backup.
    Do you have any solutions to protect against hackers?

  29. You can share this video by copying this HTML to your clipboard and pasting into your blog or web page. This video will play with subtitles.

Leave a Reply

Your email address will not be published. Required fields are marked *