Want it back official Selection FIFF 2015

Our music video Want it back was selected for “best music video” competition to the 30 year anniversary of FIFF festival of Namur.
Vanessa Paradis was the special guest of this great festival, she open the celebration and her whole career was also celebrated by the FIFF.

You can read more about our music video “Want it back” on this other blog article.

Once again, thanks to the festival for this selection !

About the FIFF Festival

The Festival International du Film Francophone de Namur (FIFF) is one of Belgium’s most prestigious film festivals, celebrating French-language cinema from around the world. Founded in 1986, the festival has become a cornerstone event for filmmakers, industry professionals, and cinema enthusiasts who gather each year in the beautiful city of Namur.

What makes FIFF particularly special is its dedication to promoting French-language films and fostering cultural exchange through cinema. The festival showcases a diverse range of films including feature films, documentaries, short films, and music videos, providing a platform for both established and emerging filmmakers to present their work to an international audience.

For its 30th anniversary in 2015, FIFF celebrated this milestone with a special program that highlighted the best of French-language cinema over the past three decades. The festival organizers curated an exceptional selection of films and invited legendary figures from the film industry to participate in this momentous celebration.

Our Experience at FIFF 2015

Being selected for the “best music video” competition at FIFF’s 30-year anniversary was an incredible honor for our team. The selection process is highly competitive, with submissions coming from talented filmmakers and video directors from across the globe. Having “Want it Back” chosen to represent our work at this prestigious event validated the creative vision and hard work that went into the project.

The festival provided an amazing opportunity to showcase our music video on the big screen, allowing audiences to experience the visual storytelling and artistic elements in the way they were intended to be seen. The cinema environment brings a different dimension to music videos, transforming them from small-screen content into immersive cinematic experiences.

Vanessa Paradis and the Celebration

One of the highlights of FIFF 2015 was the presence of Vanessa Paradis as the special guest of honor. The iconic French singer and actress was celebrated throughout the festival, with retrospectives of her film career and special presentations honoring her contributions to French cinema and music.

Vanessa Paradis opened the celebration, and her whole career was showcased and celebrated by the FIFF organization. For us, having our music video screened at a festival where such a legendary artist was being honored added an extra layer of significance to the experience. It placed our work in the context of the rich tradition of French artistic excellence that the festival celebrates.

The festival atmosphere was electric, with film screenings, Q&A sessions, networking events, and celebrations happening throughout Namur. The city itself became a hub of creativity and cultural exchange, with filmmakers and artists from different countries sharing their perspectives and experiences.

Why Music Videos Matter in Film Festivals

Music videos represent a unique art form that combines visual storytelling, cinematography, music, and often innovative techniques that push creative boundaries. While they’re typically shorter than traditional films, music videos can be just as impactful and artistically significant.

Festivals like FIFF recognize the importance of music videos as a form of cinematic expression. By including a dedicated category for music videos, they acknowledge that these works deserve to be celebrated alongside other forms of filmmaking. This recognition helps elevate the medium and provides opportunities for music video directors to gain exposure and credibility within the broader film industry.

Our music video “Want it Back” incorporated cinematic techniques and storytelling elements that we felt would resonate with festival audiences. The selection validated our approach of treating the music video format with the same artistic seriousness as a short film.