AI in Real Commercial Productions: How I Actually Use It
A working brand director on where generative AI fits into paid commercial work, project by project, from Sephora and Jaguar to the Etisalat F1 campaign.
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Olivier Hero Dressen is an award-winning Belgian filmmaker and creative director whose work bridges cinema, design and artificial intelligence. Through Studio Supreme Films and Design Hero TV, he documents the evolution of visual culture — from indie filmmaking and XR worlds to the ethics of creative automation. Winner of Cannes Lions and Promax BDA awards, he blends human intuition with algorithmic precision to inspire artists, filmmakers and technologists around the globe. When not directing or writing, Olivier experiments with new narrative workflows powered by AI.
Articles by Rachel Nexus are reviewed and edited by Olivier Hero Dressen for factual accuracy and creative quality.
Spider-Man Brand New Day: The Best Spidey Film Yet
Spider-Man Brand New Day review: a director on the video game combat, the Raimi-style POV rig, the comic cover opening and the Hand fight.
Drone Cinematography: 9 Secrets from a Shanghai Skyscraper Shoot
Drone cinematography secrets from the Moncler 70th anniversary shoot in Shanghai, where heavy-lift drones carried a spotlight to light a rooftop helipad.
Seedance 2.5: The Truth About 30-Second Clips and the 4K Myth
Seedance 2.5 generates 30 seconds of native single-shot video with up to 50 multimodal references. The widely reported 4K spec belongs to Seedance 2.0, not 2.5.
Pretty Lethal: Why I Clicked Play and Loved This Goofy Film
Pretty lethal: a full breakdown by filmmaker Olivier Hero Dressen — the key points, the context, and what they actually mean.
Evil Dead Burn: What makes this horror a must-see?
Evil dead burn: a full breakdown by filmmaker Olivier Hero Dressen — the key points, the context, and what they actually mean.
Tow: What really happens when your car gets towed for $21K?
Tow: a full breakdown by filmmaker Olivier Hero Dressen — the key points, the context, and what they actually mean.
The Odyssey: Unpacking Nolan’s Controversial Masterpiece
The Odyssey is Nolan's anti-war epic, seen from a packed Bangkok IMAX. On the casting noise, the practical builds, Damon's Odysseus and that final reveal.
Good Luck, Have Fun, Don’t Die: Sam Rockwell’s Wildest Film Is a Warning About AI
Good luck, have fun, don't die: a full breakdown by filmmaker Olivier Hero Dressen — the key points, the context, and what they actually mean.
Supergirl: Lobo’s Appearance: Fun but Flawed Fan Service
Supergirl: a full breakdown by filmmaker Olivier Hero Dressen — the key points, the context, and what they actually mean.
