AI in Real Commercial Productions: How I Actually Use It

A working brand director on where generative AI fits into paid commercial work, project by project, from Sephora and Jaguar to the Etisalat F1 campaign.

A working brand director on where generative AI fits into paid commercial work, project by project, from Sephora and Jaguar to the Etisalat F1 campaign.

Key Takeaways First insight, Drone cinematography, when executed with precision and narrative intent, elevates storytelling beyond mere spectacle. Craft highlight, The true artistry lies in pre-visualization, the synergy between pilot and camera operator, and the integration of drone movement into…

Key Takeaways First insight, True cinematic shots are not accidental beauty; they are meticulously engineered narrative tools, designed to evoke specific emotion and advance the story. Craft highlight, Understanding the deliberate interplay of light, composition, and camera movement is paramount…

There’s a particular kind of creative hunger that I think every filmmaker recognizes. It’s that feeling deep in your gut that you have a story to tell, but you’re standing on the outside looking in, with no studio backing, no…

Welcome to Studios Supreme Films and the highly anticipated feature film, The Passport Feature. Embark on a thrilling journey into the future as we bring you this edge-of-your-seat action-packed film. The Concept In a future controlled by powerful corporations, rebels…

Our short movie She Is So Perfect just won its third award in New York as “Best of Asian Continent,” adding to its previous wins for “Best Comedy” and “Best Direction. We thought it was the perfect time to share…

Big changes are here! Studio Supreme Films is launching exciting new projects, collaborations, and sponsorships. From fresh ventures to upcoming films, discover what’s next in this new chapter!

This is my account of the corona virus Shanghai outbreak, after seven years living in the city, including the national TV interview I gave about it and the Bosch music video I had just finished shooting when it began. My…

We recently gave an exclusive interview to Eastern Independent about our award-winning film, The Passport.